Housing Development Finance Corporation (HDFC) PLC, established in January 2004, is the only specialized housing finance institution in the Maldives. HDFC is a privatized company with International Shareholders represented by the International Finance Corporation (IFC of World Bank Group), Asian Development Bank, and HDFC Bank Ltd. of India, jointly holding 51% of shares.

Job Description

The successful candidate will be responsible for developing and implementing marketing strategies to enhance HDFC's brand presence and drive demand for HDFC products. The role will involve managing campaigns, analysing market trends, engaging with potential customers, and collaborating with other departments to support HDFC’s growth objectives.

• Develop and execute comprehensive marketing strategies to promote HDFC’s products.
• Monitor brand sentiment and promote brand awareness through digital platforms.
• Conduct market research to identify trends, customer needs, and the competitive landscape.
• Create, monitor, and manage content for social media, website, newsletters, and other communication materials.
• Ensure regular updates on events, campaigns, and activities across all digital platforms including the company’s website.
• Measure and report the performance of marketing campaigns, making adjustment as necessary and recommend improvements.
• Build and maintain relationship with stakeholders to support marketing initiatives.
• Collaborate with the departments to align marketing efforts with business goals.
• Oversee the creation and distribution of promotional materials to ensure maximum visibility and alignment with branding objectives.
• Organize marketing events, and other promotional activities to enhance HDFC’s market presence.

Job Requirements

• Bachelor’s degree in marketing, Business, or a related field.
• Proven experience in marketing with a focus on content creation (both visual and written).
• Proficiency in graphic design software will be an added advantage.
• Strong verbal and written communication skills in both English and Dhivehi.
• Excellent interpersonal skills and ability to engage with stakeholders effectively.
• Proficiency in digital marketing tools and platforms.

Salary:  Salary ranging from 23,000 – 25,000 commensurate with qualifications and experience.

Other Benefits:

• Staff Health Insurance Plan
• Staff Loan Scheme
• Annual Bonus

Working Hours: The selected candidate will be required to work from 08:00 to 16:00 hrs from Sunday – Thursday.

Documents Required:

• Interested candidates are requested to submit application https://hdfc.com.mv/wp-content/uploads/2023/06/HDFC-Employment-Application-Form.pdf
• CV
• Copy of ID card
• Accredited and attested educational certificates
• Reference letters from current and previous employers
•  Police report
•  Any other supporting documents

Deadline for Application submission: On or before October 07, 2024, 2:30 PM

Note: Only shortlisted candidates will be contacted for an interview.

Human Resource Department

Housing Development Finance Corporation Plc., 3^rd Floor,

Tel: +960 3334666; Fax: +960 3315138; email: hr@hdfc.com.m